Why Every Business Must Track This One Number
By Brad Huisken, IAS Training
Featuring Spencer Mink, President of Traxsales
You’ve heard me say it countless times over the years: the single biggest reason businesses—and the individuals within them—fail to reach their full potential is because they make decisions based on opinions, not facts.
If there’s one metric that should guide your business strategy above all else, it’s Closing Ratio. It’s not just a helpful number—it should be the foundation of nearly every operational decision you make.
Think about it:
- If your sales are flat or declining, you need to figure out why—then fix it.
- If your closing ratio has dropped, the answer may be targeted sales training.
- If your store traffic is down, that’s a marketing issue—time to drive more customers in the door.
- If your average ticket has slipped, it may be time to sharpen your team’s upselling and add-on skills, or reevaluate your inventory mix.
The same principle applies when sales and profits are up. Don’t just celebrate—investigate. What’s working? And more importantly, how can you repeat it?
Here’s the truth: If you’re not tracking these metrics, you’re guessing. And in today’s competitive retail landscape, guesswork is a gamble most businesses can’t afford.
The challenge? Tracking these stats manually is time-consuming, unreliable, and often ignored. That’s where my long-time friends Spencer and Dave Mink at Traxsales come in. They’ve developed a powerful, automated system that eliminates the guesswork and the grunt work.
No more scribbles on paper. No more forgotten log entries. Traxsales delivers accurate, actionable data—automatically.
I strongly recommend you connect with Spencer for a no-pressure, 15-minute discovery call. Whether you’re trying to grow, improve consistency, or simply understand your business better, you’ll be glad you did.
Contact Spencer Mink today:
📧 [email protected]
🌐 www.traxsales.com
📱 330-319-1445
It could be the most valuable 15 minutes you spend all week.
Sincerely,
Brad Huisken
IAS Training
By Spencer Mink
President of TraxSales
Why Smart Retailers Use TraxSales to Win in Today’s Market
In today’s fast-paced and margin-tight retail environment, success is no longer driven solely by product quality or clever promotions. It’s driven by data—real, actionable insights that help business owners make smarter decisions. Yet, there’s a huge gap in how many retailers actually measure what matters most: the customer journey.
That’s where TraxSales comes in.
As a consultant who has worked with hundreds of retailers, I can confidently say that one of the most underutilized—and most powerful—tools in the retail arsenal is a robust customer traffic and conversion tracking system. TraxSales doesn’t just fill that gap. It transforms it into your competitive edge.
The Importance of Monitoring Foot Traffic
Imagine trying to run your business without knowing how many potential customers actually walked through the door today. You track your sales and manage your inventory with precision—shouldn’t you do the same with your foot traffic?
TraxSales installs a discreet, high-accuracy customer counting system at the entrance of your store. But this isn’t your basic infrared beam or generic clicker. Every entry is time-stamped and photo-verified, giving you undeniable proof of traffic volume and visibility into peak hours, regional trends, and customer flow.
Why is this important? Because if you don’t know how many opportunities walked in, you can’t possibly know how many were missed.
Tracking Conversions: Beyond Guesswork
Retailers often measure success based on total sales. But what about the customers who didn’t buy? What about the ones who left without being greeted, followed up with, or even noticed?
TraxSales takes the guesswork out of performance. By aligning customer traffic with sales data, you can instantly see your true conversion rates by location and even by salesperson. You’ll know who is closing at 60%—and who’s coasting at 20%.
And for the first time, you’ll know if slow sales are due to low traffic, weak closing, or poor staffing alignment. That’s powerful. That’s clarity.
Accountability: The Secret to Sales Floor Excellence
Most retailers think their team is engaging every opportunity. The data often says otherwise.
TraxSales makes accountability easy by allowing managers to assign salespeople to each customer through a simple visual interface.
- Log every unsold customer
- Capture contact info for follow-up
- Record “next item needed” from sold customers
- Track marketing effectiveness
When every customer becomes a measurable opportunity, performance naturally improves. Suddenly, salespeople start treating each guest like the priority they are. And managers get the visibility they need to coach and improve results in real time.
Retailers See an Average 15% Sales Lift
Let’s get to the bottom line: retailers using TraxSales typically see a 15% increase in sales—and in many cases, more. That’s not a vague estimate. That’s based on hard data collected over nearly three decades of serving some of the largest and most respected names in retail.
Whether you run a single boutique or oversee a nationwide franchise, the message is clear: if you’re not tracking every opportunity, you’re losing sales you never even knew you had.
Ready to Compete at a Higher Level?
TraxSales isn’t just a people counter. It’s a platform that fuels growth, accountability, and excellence. In an era where customer acquisition costs are rising and competition is just a click away, making the most of every in-store visit isn’t optional—it’s essential.
If you’re ready to turn your sales floor into a performance engine and stop leaving opportunity to chance, it’s time to explore what TraxSales can do for your business.