Please Support and Thank our Sponsors:
 |  |  |
 |  |  |
 |  |
Proper Prior Preparation Prevents Poor Performance
A while back, I shared a story about a jewelry salesperson who said, “If I could find some diamond tweezers, I’d show you some stones.” That single statement spoke volumes. It painted a vivid picture of one of the worst sales presentations I’ve ever witnessed — and a powerful reminder of the importance of being prepared.
The lesson can be summed up in six simple but powerful words:
Proper Prior Preparation Prevents Poor Performance.
That salesperson wasn’t ready to sell. He had some product knowledge — he even offered me a mini “diamond education” — but he lacked true salesmanship, didn’t understand the essence of customer service, and operationally, he was completely unprepared.
Whether you’re selling a diamond engagement ring, a leather sectional, or evaluating an item in your pawn department, preparation is everything. Being prepared isn’t just about having tools and supplies — it’s about mindset, discipline, and pride in your profession.
Too often, sales and opportunities slip away not because of price, competition, or product — but because of poor preparation. A jewelry salesperson can’t find the tweezers or loupe. A furniture consultant can’t locate a tape measure or financing brochure. A pawn associate doesn’t have the testing equipment, calculator, or current pricing guide ready. Sometimes, the salesperson can’t even find a pen or doesn’t know the delivery schedule.
Each of those small missteps sends the wrong message: you’re not ready for business. Customers immediately pick up on that energy. When they see disorganization or confusion, their confidence fades — in the salesperson, in the store, and in the buying decision.
Professionalism shows in the details. A true retail professional starts every day with their area organized, clean, and fully stocked. They know their inventory, policies, financing options, and delivery timelines. They anticipate customer questions and have answers ready. They take pride in creating an experience that feels seamless, polished, and effortless for the customer.
Preparedness communicates value. It tells your customer, you matter. It tells your team, we’re professionals. And it tells your competitors, we’re ready.
The Boy Scouts said it best: Be Prepared.
Because in retail — whether it’s jewelry, furniture, or pawn — the difference between an average performer and a top producer often comes down to one thing: preparation.
Remember the Six P’s and make them your daily mantra:
Proper Prior Preparation Prevents Poor Performance.
 |  |
 |
Be sure to go to https://principlesforbusinessandlife.com/ – click on Our Viewpoint Newsletter and read a fabulous article titled:
The Open Heart: A Path to Authentic Living
By Bryan Dodge of Dodge Development
🚀 Retail Store Owners Virtual
Boot Camp
Ready to take your store to the next level?
I’m launching my first-ever Retail Store Owners Virtual Boot Camp—and I’m looking for just 5 committed companies (owners + sales managers) who are serious about boosting sales, profits, and team performance.
Program Highlights
- Dates: Jan 6 – Jan 30, 2026
- Format: Weekly 1-hour group Zoom + private follow-up session
- Includes: Forms, checklists, templates, & recordings
- Bonus: 3 months of free one-on-one consultations
What You’ll Gain
✔ Stronger sales & profit growth
✔ Accountability & structure for your team
✔ Clear non-negotiable standards
✔ Better training, coaching & communication
Investment
$1,995 per company
Half due at registration | 100% Money-Back Guarantee after first session
📅 Register by Oct 31, 2025
📋 Survey due by Nov 26, 2025
👉 Limited to 5 companies—once full, waitlist only!
Learn more about me and see retailer testimonials at: www.principlesforbusinessandlife.com
To register or schedule a no-obligation exploration call, call, text or email Contact:
Brad Huisken | 303-503-7835 | [email protected]
Don’t just run a store—create Retail Nirvana.