Attitude

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Attitude

The older I get, the more I realize just how important attitude is in determining a person’s success—both personally and professionally. In many ways, the attitude you carry with you every day is more important than your past, your education, your environment, your accomplishments, your failures, or your setbacks.

It is more important than your natural talents, what others think about you, your appearance, your income, or even your material possessions. Most of those things are simply the result of what has happened in the past—and the past, by itself, has very little to do with the future.

What truly shapes the future is attitude.

In retail, attitude is often the difference between an average salesperson and a great one. Two salespeople can have the same training, the same product knowledge, and work on the same showroom floor, yet one consistently outsells the other. More often than not, the difference isn’t skill—it’s attitude.

Customers can feel it the moment they walk through the door.

A salesperson with a positive attitude welcomes the customer, shows genuine interest, and looks for ways to help solve the customer’s problem. A salesperson with a poor attitude waits for the shift to end, assumes the customer is “just looking,” or decides in advance that the customer probably won’t buy.

One attitude opens doors. The other quietly closes them.

Your attitude—and the attitudes of the people you surround yourself with—can make or break a business, an individual, or even a family. The good news is that attitude is one thing we have complete control over. Every morning when you wake up, you get to decide what kind of day you are going to have.

If you tell yourself it’s going to be a lousy day, chances are it will be.
But if you tell yourself today is going to be a great day, there is a very good chance it will be.

Retail provides daily examples of this truth. One salesperson sees a customer walk into a jewelry store and assumes they are “just browsing.” Another salesperson sees the same customer and thinks, “This might be someone shopping for an engagement ring.”

One salesperson sees a couple walking through a furniture showroom and assumes they are killing time. Another sees an opportunity to help them create a home they’ll love.

The situation is identical. The attitude is not.

I am convinced we control our own attitudes, our motivation, and our enthusiasm. I am also convinced that every one of us could accomplish far more than we realize if we consistently maintained the right attitude.

We cannot change people, and we certainly cannot change the past. But we can start today to shape our future.

Change is inevitable in retail. Customers change. Competition changes. Products change. Markets change. The best we can do is play the hand we are dealt and move forward with the best attitude possible.

Attitude begins in your mind. It starts with your thoughts and is reflected in what you say, how you act, and how you serve your customers. When you change the way you think, you change your attitude—and when your attitude changes, your results begin to change as well.

Life is about 10 percent what has happened to us and 90 percent how we react, learn, and grow from those experiences.

We are in complete control of our attitude. A PMA—a Positive Mental Attitude—is what separates the underachiever, the person who plays it safe, and the true overachiever.

In retail, it’s the difference between someone who waits for customers and someone who welcomes opportunities.

In the end, your destiny is in your hands.

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